The media landscape is undergoing a seismic shift, a transformation as profound as the invention of television itself. ABC, CBS, and NBC reigned supreme for decades, their nightly newscasts and primetime dramas shaping the cultural zeitgeist. Yet, in the blink of a digital eye, the balance of power has tilted dramatically.

The landscape of media and entertainment is undergoing a seismic shift. We're moving beyond the passive consumption of content towards a new era of active participation and social interaction.

It all begins with an idea.

If you’ve ever opened a snack bag only to find it half-empty, you’ve felt the sting of shrinkflation — the sneaky practice of giving you less product for the same price. It’s a time-honored tactic in consumer goods. But over the last few years, shrinkflation has found a new home in digital media, and it's getting harder to ignore.